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Article: Texts and Mobile Chats: The New Frontier of Business

Saturday, April 1, 2017

In this paper, learn how the mobile device market isn’t just expanding – it’s exploding.

GSMA Intelligence, a global association of mobile operators and related companies, estimates that there are more than 7.5 billion devices in use at this moment. That’s more active devices than there are human heartbeats, according to census data. Concurrent with this uptick in ownership comes increased use of SMS messaging, for both business and personal communication. Texting placates our desire for instant gratification. It allows us to multi-task when our lives are busy, and find diversion when we’re bored or lonely. Consider how often you see someone texting during a meeting while waiting in line, or even while walking down the sidewalk.

The paper can be downloaded now by clicking here.



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